Intended Audience
The intended audience of Wired is people who are interested in how technology and/or science affect and are affected by other elements of life such as lifestyle and the law. They appeal to their audience by appealing to different rhetorical appeals depending on what the article focuses on. If it's on how it affects the law, they tend to use logical appeals and if it's on something such as security they tend to use emotional appeals. If it's on a technology that has recently been put on the market, they tend to use appeals to credibility. They generally use an erudite and/or objective tone.